Thursday, January 2, 2014

Veteran public relations executive named new VP of Marketing at Loyola University Health System

MAYWOOD, Ill. - Jane Crowley Griffin, a veteran marketing and philanthropy professional whose span of experience includes branding, awareness building and integrated marketing initiatives for several Chicago hospitals, has been named vice president of Loyola University Health System’s Department of Marketing. Griffin will step into her new role on Jan. 6.

As vice president of marketing, Griffin will oversee the health system's divisions of marketing communications, service line marketing, web/interactive marketing and public relations. She will develop brand awareness and marketing activities related to Loyola's two hospitals and 30 neighborhood health centers.

Most recently Griffin served as vice president of marketing and physician services at Northwestern Lake Forest Hospital, where she led the effort to rebrand Lake Forest Hospital as a new affiliate of Northwestern Memorial HealthCare.

Before joining Lake Forest, Griffin held leadership positions at other Chicago hospitals - at Advocate Illinois Masonic Medical Center, where she was vice president of development, and at Children’s Memorial Medical Center (now Ann & Robert H. Lurie Children’s Hospital of Chicago), where she was the associate director of annual programs for the hospital’s foundation.

Earlier in her career, she served in marketing communications management roles at Bank of America, the Chicago Board of Trade and CF Industries. She has been a member of the board of directors of the HealthReach Foundation, Waukegan, Ill., since 2007.

Griffin holds a bachelor’s degree in journalism from Northern Illinois University and has received numerous recognitions and awards for her work in integrated marketing, publications, advertising and web design.

"We are delighted to have Jane on our team," said Jennifer Rauworth, vice president, strategy and chief administrative officer, LUHS.  "Jane’s background is the right match as we embark upon an historic time in health care. Her skills in strategic marketing, brand development,  web and corporate communications will help to elevate awareness of Loyola’s unique strengths as we further our mission,” Rauworth said. 

About Loyola University Health System

Loyola University Health System (LUHS) is a member of Trinity Health. Based in the western suburbs of Chicago, LUHS is a quaternary care system that includes Loyola University Medical Center (LUMC), located on a 61-acre campus in Maywood, Gottlieb Memorial Hospital (GMH), on a 36-acre campus in Melrose Park, and convenient locations offering primary and specialty care services throughout Cook, Will and DuPage counties. At the heart of LUMC is a 547-licensed-bed hospital that houses the Center for Heart & Vascular Medicine, the Cardinal Bernardin Cancer Center, a Level 1 trauma center, a burn center, a children's hospital, Loyola Outpatient Center, and Loyola Oral Health Center. The campus also is home to Loyola University Chicago Stritch School of Medicine, Loyola University Chicago Marcella Niehoff School of Nursing and the Loyola Center for Fitness. The GMH campus includes a 254-licensed-bed community hospital, a Professional Office Building with 150 private practice clinics, an adult day care program, the Gottlieb Center for Fitness, the Loyola Center for Metabolic Surgery and Bariatric Care and the Loyola Cancer Care & Research at the Marjorie G. Weinberg Cancer Center at Melrose Park.

Trinity Health is one of the largest multi-institutional Catholic health care delivery systems in the nation. It serves people and communities in 22 states from coast to coast with 93 hospitals, and 120 continuing care locations — including home care, hospice, PACE and senior living facilities — that provide nearly 2.5 million visits annually.