Tessa Burton, a marketing and communications professional with more than 30 years of experience in the field, has been named vice president of the Department of Marketing, Loyola University Health System (LUHS). She begins Nov. 1, 2010.
As VP of marketing, Burton will oversee the health system's corporate marketing, brand management and awareness, public relations, internal communications and the integration of marketing activities related to Loyola's hospitals and neighborhood health centers.
"Health care is a team sport," said Burton, who is a strong believer in calling the right people to the table at the outset of a project. She counts relationship building and collaborative business planning among her strong suits. Most recently, Burton served as director of marketing services for Northwestern Memorial Hospital, where she played a key role in marketing of the new Prentice Women's Hospital and implemented a successful Internet strategy. Prior to her time at Northwestern, she worked as chief marketing officer at the University of Chicago's Graduate School of Business and earlier, as vice president of viewer marketing for WTTW-TV.
Burton holds a bachelor's degree in economics from the London School of Economics & Political Science, and a master's degree in patient safety and health-care quality from Northwestern University Feinberg School of Medicine. "We are delighted to have Tessa join our team," said Karen Alexander, Sr. Vice President of Development and External Affairs, LUHS. "Tessa has a strong working knowledge of the Chicago health care environment and has a passion for communicating about patient quality and safety issues, which are a key priority at Loyola."