Monday, November 1, 2010

Veteran Communications Executive Named LUHS Vice President of Marketing

Tessa Burton, a marketing and communications professional with more than 30 years of experience in the field, has been named vice president of the Department of Marketing, Loyola University Health System (LUHS). She begins Nov. 1, 2010.

As VP of marketing, Burton will oversee the health system's corporate marketing, brand management and awareness, public relations, internal communications and the integration of marketing activities related to Loyola's hospitals and neighborhood health centers.

"Health care is a team sport," said Burton, who is a strong believer in calling the right people to the table at the outset of a project. She counts relationship building and collaborative business planning among her strong suits. Most recently, Burton served as director of marketing services for Northwestern Memorial Hospital, where she played a key role in marketing of the new Prentice Women's Hospital and implemented a successful Internet strategy. Prior to her time at Northwestern, she worked as chief marketing officer at the University of Chicago's Graduate School of Business and earlier, as vice president of viewer marketing for WTTW-TV.

Burton holds a bachelor's degree in economics from the London School of Economics & Political Science, and a master's degree in patient safety and health-care quality from Northwestern University Feinberg School of Medicine. "We are delighted to have Tessa join our team," said Karen Alexander, Sr. Vice President of Development and External Affairs, LUHS. "Tessa has a strong working knowledge of the Chicago health care environment and has a passion for communicating about patient quality and safety issues, which are a key priority at Loyola."

About Loyola University Health System

Loyola University Health System (LUHS) is part of Trinity Health. Based in the western suburbs of Chicago, LUHS is a quaternary care system with a 61-acre main medical center campus, the 36-acre Gottlieb Memorial Hospital campus and more than 30 primary and specialty care facilities in Cook, Will and DuPage counties. Loyola University Medical Center’s campus is conveniently located in Maywood, 13 miles west of Chicago’s Loop and 8 miles east of Oak Brook, Ill. At the heart of the medical center campus is a 559-licensed-bed hospital that houses a Level 1 Trauma Center, a Burn Center and the Ronald McDonald® Children's Hospital of Loyola University Medical Center. Also on campus are the Cardinal Bernardin Cancer Center, Loyola Outpatient Center, Center for Heart & Vascular Medicine and Loyola Oral Health Center as well as Loyola University Chicago Stritch School of Medicine, Loyola University Chicago Marcella Niehoff School of Nursing and the Loyola Center for Fitness. Loyola's Gottlieb campus in Melrose Park includes the 255-licensed-bed community hospital, the Professional Office Building housing 150 private practice clinics, the Adult Day Care, the Gottlieb Center for Fitness, Loyola Center for Metabolic Surgery and Bariatric Care and the Loyola Cancer Care & Research at the Marjorie G. Weinberg Cancer Center at Melrose Park.

Trinity Health is a national Catholic health system with an enduring legacy and a steadfast mission to be a transforming and healing presence within the communities we serve. Trinity is committed to being a people-centered health care system that enables better health, better care and lower costs. Trinity Health has 88 hospitals and hundreds of continuing care facilities, home care agencies and outpatient centers in 21 states and 119,000 employees.